… Create a Page. Solutions Platforms and Products. Often, brands share case studies on their websites to: 1. They emphasized for their marketing campaign that users would see the image twice on average, and the picture would be put in the user’s feed only once. Brands should do it, too! So let’s take a look at 5 of Instagram’s pilot case studies. Cite our paper directly with correct references. See how airline companies British Airways, Alaska Air, & Qantas partnered with top social influencers for sponsored Instagram content that leveraged the social stars’ vast social audiences to increase brand engagement. Let's collaborate on influencer marketing and social media stories. Instagram Redesign Case Study is one of my UX portfolio projects. I guess on “selfie central” it’s pretty important to know what you have on your lips. Create a Page. However now they would compare the engagement between the photos and whichever photo received the most attention would be used for their main ad campaign. Reliable sources (his girlfriend) say, “He’s the smartest man in the world.” However, besides being the proud parent of a miniature poodle, novice bull rider, and aspiring Olympic trap shooter; Ethan Sigmon is the founder of Social Insight, an avid marketer, and a car connoisseur. They wanted to gain exposure in the new category. The beautiful and Instagrammable nature of Hawaii’s landscape is the focus of the state’s successful #LetHawaiiHappen Instagram marketing campaign. Discover how ProductLead helped electrify the 2019 NeverSea crowds prior and during the summer music festival and how the NeverSea Instagram profile turbocharged in the space of 7 days! Here’s an awesome Instagram algorithm case study done by the Identité […] Reply. How To Get 58% More Leads Using Instagram [Case Study] How to Get More Instagram Leads: Here's how to get more Instagram leads: Post at least once a day. Follow. If you want to read the entire case study and see images and video you can check it out on the link below. Read case studies about Instagram Feed. My paper was on psychology and I was short on deadline. The Results I found the study really awesome, it helped me a lot…I was too lost when deciding about contents to poost, ways to do it, how to reach better my followers etc. Then I created a redesign concept that improves the users experience and provides users with more control of their newsfeed. Buffer. Instagram marketing can be a tough nut to crack. Bloom & Wild are a luminous example of how you can grow… Support. Flick, an all-in-one Instagram hashtag tool, utilizes Instagram’s Hashtag Search API to help its customers uncover the best hashtags to use on their posts and highlight key hashtag metrics. How Case Studies Can Benefit Brands Influencer marketing agencies aren’t the only ones who should share their results through case studies. Create an Ad. Solutions Platforms and Products. November 12th, 2015 Walmart simultaneously raised funds for Feeding America and boosted positive brand sentiment by partnering with influencers across Instagram and Snapchat. This feature is to make things simpler for Influencers and Brands to make payments and track campaigns on the platform. Inspired by a desk fan in the hot summer days. Get the latest insights, trends and best practices from today's leading industry voices. September 30, 2019 September 17, 2019 by Sociablesquare. See how airline companies British Airways, Alaska … Everyone wants to know how to gain Instagram followers and build a strong Instagram presence. Solutions. In this case study, we will examine the results of an Instagram strategy from May through October that expanded their reach and helped increase their follower count. Learn how to optimize your Instagram hashtags, rank among the top posts and consistently gain significant Instagram likes. Daniel Wellington became a top brand thanks to its unique marketing strategy that centered around giving out free watches to thousands of influencers so they could share the brand’s sensational story and quality products with Instagram users around the world. Want to drive ROI and high engagement with top Instagram influencers? Iconic fashion brand Chanel helped build its report with top Instagram influencers by inviting them to share branded content from the company’s extravagant production facilities in the South of France. First, they decided they would create engaging ads on both Instagram and Facebook for their followers and those that would see the ads. However now they would compare the engagement between the photos and whichever photo received the most attention would be used for their main ad campaign. See how fashion brand H&M collaborated with celebrity influencers to reach over 12 million social media users during the winter holiday season. But are Instagram ads a wise investment? The study, “ Fear of Missing Out and Personality as Predictors of Social Networking Sites Usage: The Instagram Case ”, was authored by Kelly Moore and Georgiana Craciun. By providing Instagrammers the opportunity to win prizes from participating in its Dream Runner Campaign, Old Spice utilized Instagram for another witty and engaging marketing initiative. Instagram redesign — a case study. This case … Target partnered with Instagram influencers to promote the launch of its “Cat & Jack” children’s clothing line, and impressively reached nearly 3 million consumers. This is an entry in a series of Product Design Exercises. Next, they tested their ad images by running a few low dollar campaigns posting like they normally would. Instagram Case Study . Inspiration. Burt’s saw a 5pt lift in product awareness and a 16pt lift in ad recall. Click the button to get in touch. The purpose of this case study is to explore how Instagram can improve as a mobile app for businesses and consumers. Dudu says: March 2, 2018 at 12:37 pm. Participate in main stage talks, panel debates, fireside conversations, a track of academy classes, product demos, networking events and much more. Philadelphia saw an 8pt lift in message association, an 8pt lift in purchase intent and most notably they saw a 41% sales uplift. Facebook Instagram Messenger WhatsApp Workplace Oculus Audience ... Instagram was a natural fit to launch the first brand campaign for AWOL because it resonates with the millennial audience and allows us to tell really impactful visual stories that move brand metrics. To boost the launch of its latest smartphone, LG partnered with Instagram’s best photography influencers to showcase the phone’s technical features and capabilities. This study examined the relationship between narcissism and Instagram users' self-promoting behavior. 45.5k Followers, 197 Following, 311 Posts - See Instagram photos and videos from Karimoku Case Study (@karimokucasestudy) This feature is to make things simpler for Influencers and Brands to make payments and track campaigns on the platform. They didn’t have the money that a large corporation would. Instagram Platform Case Study Flick. With over 800 million monthly active users, Instagram continues to be one of the best places for brands to invest in native ads, create branded content, or develop influencer marketing campaigns with today’s top Instagrammers. Hello! Instagram Case Study. Pass along your details so we can collaborate for future campaigns. Next, they tested their ad images by running a few low dollar campaigns posting like they normally would. The popular mobile game Bejeweled recruited high-reach Instagrammers to participate in their branded hashtag #shinyplace campaign by sharing photos of their enlightening experiences playing the gem-matching puzzle game. Compare how two top watch brands, Timex & MVMT, reached an audience of over 5 million on Instagram in a single week. How WhatsApp is Streamlining In-App Shopping. 4 Data-Driven Digital Marketing Tactics to Embrace in 2021, Marketing Another example of a large brand utilizing the platform is Philadelphia (cheese). As social media platforms adapt to develop safeguards for age-sensitive content, alcohol brands among the likes of Beck’s, Heineken, and New Amsterdam are reaching audiences through collaborations with social influencers. Instagram's vision to share our world through beautiful photos is a thing of the past. Access exclusive SMW+ content by marketers whose careers you can emulate with a free 30-day trial! Nordstrom partnered with top fashion Instagrammers, bloggers, and YouTubers to promote its Anniversary sale and drive sales. First, they took their existing email list and created a lookalike audience from it. Create an Ad. Their goals were to target the 25-40 year old females that were prone to throw a casual get together party. However, recently the ability to run ads on Instagram has been opened up to everyone. In the first 9 days their ads featured people wearing the iconic clothing while sharing a beautiful moment outdoors. Short deadlines are no problem for any business plans, white papers, email Instagram Case Study 2019 marketing campaigns, and original, compelling web content. They simply created a small, but engaged following on Instagram. On average, Instagram accounts have 296 more followers than following, but for verified profiles this ratio jumps to 17,910. Go Rattle The Stars – 50,000 Followers In 5 Months. Setup. A total of 212 active Instagram users in Korea completed an online survey. Below is a step by step case study on how we ranked a non-technical person’s Instagram account into the top posts. Post 5-15 stories a day. Write the paper yourself using our sample as a mockup*. The case of Bloom & Wild shows that even small investments can give great results; in terms of engagement but especially in sales. Inspiration. With over 800 million monthly active users, Instagram continues to be one of the best places for brands to invest in native ads, create branded content, or develop influencer marketing campaigns with today’s top Instagrammers. With Yoga International’s mobile and TV apps, members can access classes and multimedia content on yoga, meditation and mindful living from any device, including phones, tablets and TVs. *only Instagram Case Study Asos with proper referencing. I mean it’s just a place to post selfies, food pics, your OOTD, and baby pics… Right? BUMBLE’S SUPER BOWL INFLUENCER MARKETING CAMPAIGN CREATES POSITIVE BUZZ ON INSTAGRAM. In the case study, I observed 52 Instagram business accounts belonging to doctors, surgeons, and injectors to create a study sample of similar content. Marketing At this case study, I … All rights reserved. Finding accounts users actually care about. Social media influencers have transformed the fashion industry, and Maybelline has adapted seamlessly to the changing landscape by partnering with influencers during New York Fashion Week. Their goal was to expand awareness and increase ad recall within the beauty community. This Instagram case study started by researching and analyzing how Instagram users interact with their newsfeed. 45.5k Followers, 197 Following, 311 Posts - See Instagram photos and videos from Karimoku Case Study (@karimokucasestudy) I love this blog and I bet you will too. Hello! Learn how “fast-fashion” clothing retailer Zara proliferated by evolving its Instagram account to become a veritable lookbook for the latest Zara fashion lines and trends. Bloom & Wild used the Power Editor feature to create their Instagram ads. Three skincare brands, Dr. Jart+, Neutrogena, and St. Ives partnered with a variety of Instagram influencers to raise brand awareness and promote specific product offerings. io/blog/instagram-giveaway-case-study-collect-37k-followers-41k-emails-15k-shares/ Let me know if you have any questions about the case study or strategy. After selecting their winning ad they scaled up the ad spend and added a strong call to action on their ads. The 33 Best Instagram Case Studies From The World’s Best Brands. … Triumph’s Instagram page started off with 2 followers and no content. What type of boosts could a cheese company see? Instagram is a visual, visceral media. Marketing I found the study really awesome, it helped me a lot…I was too lost when deciding about contents to poost, ways to do it, how to reach better my followers etc. Discover how Innovative companies like American Express, Revolve, and Live Lokai leveraged the reach of top social influencers at the Coachella Music Festival to expand brand awareness and boost user engagement. Ethical dilemmas are blatant and need our utmost attention. Support. Instagram growth Case study, Instagram Success, Instagram Business model. It has become one of the top engaging social media platforms for businesses. Airbnb’s Celebrity-Focused Instagram Marketing Strategy, How Top Social Influencers Help Airlines Soar, How Red Bull, Reef, and Alex & Ani Marketed At Bonnaroo, Amazon’s Marketing Strategy With Social Media Influencers, #AmexAmbassadors On Instagram Are The New Faces Of American Express, Major Brands Capitalize On Coachella 2016 As A Unique Influencer Marketing Opportunity, Top Alcohol Brands Reach Consumers Everywhere Through Social Media Influencers, Mobile Gaming App Bejeweled Partners With Instagrammers To Attract New Users, Coachella 2017: Branded Experiences, Social Media Stars, & More, Popular Fast Food Brands Leverage Instagram Influencers To Boost Brand Awareness, How Chanel Outpaces Competitors With Instagram Marketing, Chloé Celebrates Valentine’s Day With Fashion Influencers, Special K, Quaker, & Chobani Leverage Social Media Influencers To Market Breakfast, Inside Daniel Wellington’s Inimitable Instagram Marketing Strategy, Top Skincare Brands Partner With Instagram Influencers To Drive Results, How Influencer Partnerships Drove Success For Top Brands At Beautycon LA 2017, H&M’s Holiday Clothing Line Campaign With Celebrity Influencers, Hawaii’s #LetHawaiiHappen Tourism Campaign Showcases Its Stunning Islands, LG’s Instagram Influencer Campaign Garnered Over 1 Million Likes, Maybelline’s New York Fashion Week Influencer Campaign, How Microsoft And National Geographic Got 3.5M Instagram Likes On International Women’s Day, MVMT & Timex Implement Uniquely Different Influencer Marketing Strategies, Nordstrom Advertises Its Anniversary Sale Using Cross-Social Marketing With Top Influencers, Old Spice’s Instagram Dream Runner Campaign, Sonic’s Instagrammable Square Shakes Entice Consumers & Boost Brand Awareness, Stella Artois’ Influencer Marketing Oscars Campaign, Subaru’s #MeetAnOwner Instagram & YouTube Marketing Campaign, Target Promotes Body Positivity & More On Instagram, Target’s “Cat & Jack” Influencer Campaign Reached 2.6 Consumers In 2 Weeks, Tinder Swipes Right On Influencer Marketing, Walmart Uses Cause Marketing & Instagram Influencers To Raise Brand Awareness, How Zara Became One Of The Best Brands On Instagram, The Influencer Marketing Industry Global Ad Spend: A $5-$10 Billion Market By 2020 [CHART], INFLUENCER MARKETING 2019 INDUSTRY BENCHMARKS, 8 Brands Doing Coronavirus Influencer Marketing Right on Instagram and TikTok, 10 TikTok Marketing Campaigns: How Brands are Using TikTok Influencers, The Best Influencer Marketing Case Studies: Campaigns From Top Brands, Influencers, & More. The mobile dating app Tinder partnered with some of Instagram’s most hilarious meme accounts to promote the launch of its new Reactions feature. The study, “ Fear of Missing Out and Personality as Predictors of Social Networking Sites Usage: The Instagram Case ”, was authored by Kelly Moore and Georgiana Craciun. + Mediaocean's Promise and Perils of Paid Social, + Open Influence's The State of Small Business Influencer Marketing 2021, + CreatorIQ Influencer Buying Guide for 2021, + Meltwater and SMW's Marketing Reinvented 2021: Brand + Agency Editions. Levi’s focus has been the idea of living in the moment, and they express that in their photos. Amazon’s marketing strategy incorporated influencer marketing to promote its highly diversified services and products, including Audible, Amazon Fresh, and more. Looks like cream cheese is used for more than just bagels! Coachella offers an enormous advertising opportunity to brands each year and in 2017 BMW, HP, Sephora, and more executed particularly memorable branded experiences. ... For this exerci s e, I chose to redesign Instagram. Learn Instagram Case Study Asos more about your topic. But at the present time, I’m now a full-time affiliate marketer with 2 years of experience battling with Clickbank through source of huge free traffic from Instagram. It’s no longer a surprise that Instagram has grown to over 400 million active monthly users. L’Oreal, Revlon, and Garnier partnered with top beauty influencers leading up to and during Beautycon LA 2017, and leveraged the iconic convention to market to beauty enthusiasts. chevron-downchevron-down. Bloom & Wild. After s… Ethan Sigmon, This article was originally published on social insight. First, they took their existing email list and created a lookalike audiencefrom it. Here’s an awesome Instagram algorithm case study done by the Identité […] Reply. Education and Resources. It helps that they have become the most recognized jeans in the world, but you would think because of that they wouldn’t see a benefit from the Instagram ads, wrong! The well known car company was launching the GLA, which was their first compact SUV. Instagram is the most detrimental social networking app to young people's mental health, followed closely by Snapchat, for issues including depression and body image, says a new report. Pretty much anyone who can drive has heard of Mercedes-Benz. The pictures helped show what you could do with the Philadelphia cream cheese to help those party planners.