That’s a massive piece of the pie. Are you sure everything is fine now and you can make yourself visible to the world? Apple is one of the most prominent players in mobile. Necessary cookies are absolutely essential for the website to function properly. It’s a big win. List all the features and benefits briefly and precisely. 8 features of iOS 14 that will affect ASO and marketing. Over 1600 applications are submitted to the App Store each day. There are a few ways to be featured in the iOS App store: being featured on the homepage, hitting one of the top lists, or being chosen as an “Editors’ Choice”. Criteria on Editors’ Choice in app stores. Though, being chosen and applying doesn’t guarantee … Optimizing Google Play games. Practice App Store Optimization. To be considered for promotion in App Store, provide as much information as possible and fill out all the app fields at least two weeks in advance. This is where App Store Optimization (ASO) really comes into play. There’ve been cases when featured apps lost a lot of traffic from reviews for this very reason. Analyze what they have that you’re missing. The story can differ depending on what aspects make your app shine. Knows everything about you and your competitors. Make sure you have a landing page, presentations or other visual filled destinations to link to. By getting featured, you will Note: use English only. Another way to increase the chances of your app being featured is to make your app available not only for iPhone, but also for iPad, Apple Watch and other products featuring iOS, such as Apple Pay. But the deeper details of ways to get featured on app stores differ from store to store. Before filling out a featuring form, you need to make sure that the app page and all the metrics are in order. They don’t give away app design awards for no reason. Getting featured is always a bonus – free advertising from Apple or Google. Once you enter your details, you will get a notification that the editorial team would like to know more of your new app or game, any significant update, or in-app event. Stay tuned for Apple updates. Besides in the Today tab, Apple features apps within the Apps tab. You only have to integrate the pre-built iOS accessibility features with your app. One app did not get featured. In the marketing world, we would call this your unique selling point (USP). Getting featured is getting chosen by editors to be a part of a thematic collection in the App Store or on Google Play. So every aspect of your app design has to be purposeful and developed both beautifully and intuitively. The App store hosts half a billion visitors each week. There are two ways to get featured by Apple on the App Store - applying or being chosen. The more, the better. Apple will likely choose designs of a similar tone. To get your app featured in Apple’s App Store, it has to have the following. Apple provides you with the foundational framework. In addition, nearly 2000 apps have been submitted to release on iTunes App Store daily. server load – check if you can handle large volumes of traffic; poor-quality installs – many will want to look at your app just to uninstall it later. Without notice. We’d also like you to make sure you don’t just copy and paste your app description in the fields like Describe Your App. Ask her how. This website uses cookies to improve your experience while you navigate through the website. Apps in this tab are hand-selected by Apple for high app quality, beautiful design, and great storytelling. During special occasions it’s twice as hard, with Apple giving relevant apps priority. 7. By getting featured, you will land on a store homepage for free simply because you made a great app and deserve a promotion. Check your competitors frequently, especially those who got featured too. Be unique! How to get your app noticed? Hence, if you’re preparing a thematic update for some public holiday, then you need to send your app form two months in advance. We are happy to create an individual offer for you. Getting featured in the US app store is very important and gets you a huge audience, but starring in one of the smaller app stores is also huge. Don’t forget that Apple is also a design company, so they value products that present themselves in an aesthetically appealing way. It looks like cheap advertising. As an app developer, you want to build a solid relationship with Apple. Create an effective Public relation … Apple won’t feature your app if it’s only installable in a few countries. Yes, we learn new things every day. Getting featured in the Play Store is a great achievement for all app developers to strive towards. However, in the US, it’s called an elevator. The selection process for the featured app is not some advanced algorithm; they are actually hand-picked. To make sure you will successfully get featured it may be necessary to be reasonable when assessing your app quality, market demand, and availability. You’ll get more views and organic installs, but app conversion shouldn’t drop. For example, Threader has an action extension. Keep improving your ASO. App Store visitors arrive in the Today tab as soon as they open the App Store. The first time was the summer after the iPad came out. Even so, you still have to sell your app to Apple. Encourage as many users as possible to go all the way through and install your app. The store now has its own app form. It allows you to open a thread directly from Twitter and read it on a single page, just like on the app. You can get creative and write a short essay about your product in the Your Story field. They’ve dominated the US market. We’ve already told you about Apple Search Ads. Checkaso is a data-driven ASO platform made by ASO specialists. For iOS designers, you don’t have to come up with new designs. This reduces the friction users feel when deciding to install your app. Consider this as a stepping stone. This may help you reduce bad ratings. With more than 1 million apps out there, your app should really stand out. It may be almost impossible to get featured in your primary App Store, but another country may be much less competitive. The benefits of these features? This means that search results will include editors’ collections. That is, you need to go for a featuring with a good product. Get real-time data, right insights and unbeatable hints for your individual growth. This is where you want to be really visual. However, when you sign up for an App Radar account, we'll notify you when your app is going to be featured. Apart from dozens of innovations, there will be feature cards. Is your app localized? Products Ratings & Reviews hot. Find out when your and your competitors' apps get featured! A boost in organic installs and millions of page views – who doesn’t dream of it? You also may want to pay attention to events and showcases on Google since you can often get to know the editors there or be remembered for your good presentation, and then, accordingly, get featured. Special Events. In 2017, Apple became the 2nd biggest smartphone vendor with 15% of the global smartphone market share. Apple will most definitely like the extra attention you’re bringing to the App Store. [Featured Apps] offer customers valuable help through how-to-guides, beginner tips, and critical insights from our team of editors, and inspire our customers by highlighting the outstanding developers, users, communities, and trends that shape our world. It’s a big win for an app developer. But opting out of some of these cookies may have an effect on your browsing experience. The formula is: say that you are cool + show where and explain why + spice it up with interesting stories and events. According to research conducted by Apptopia, the resultant exposure has seen at least half of the featured apps make $10,000 or more revenue per day. Take enough time at each stage of getting ready so as not to spoil your relationship with the store and use any opportunity to get featured. How many reviews you want to respond with our tool (monthly)? your app will get more popular due to the increase in installs; the dynamics of installs has a good influence on search ranking; if your app was chosen as the app of the day, this is an excellent news opportunity to cover (site, press release and other activities). Make online and in-app ads. Visuals are everything. Apple knows that a good UX/UI can make all the difference when it comes to mobile. It’s important to take into account that stores plan their publications. Although I don’t have solid proof of this, Apple likes when you take advantage of all their platforms. Getting a badge such as “Editor’s Choice,” is hugely beneficial to your app growth. Here you need to include all your writing talent and combine the wow effect with specifics. A 15 page PDF guide from Dan Counsell outlining the 10 most important things you need to do to get your app featured as well as how to get in contact with Apple. From there, featuring on the main app will not be difficult. This is the first thing users see when they open a store homepage. To get an ASO health score and recommendations on how to improve your app’s ASO, check out our free ASO Tool. I recommend using up all that space. Keep it short because there’s a 30 character limit. You’d get an immense amount of impressions, click-throughs, and installs by a very relevant audience. And because you meet special requirements and bring profit to the store too. Getting successfully submitted in the App Store is very often a tough task. App Store. But it’s good news for apps that get featured. They also enjoy showing off great products that were made using their technology. For inspiration, look through the Today tab and see what other apps in your category have come up with. Check it out if you haven’t used this advertising tool yet. She drives exciting in-house campaigns and collaborations to get the word out about app marketing and growth strategies. Getting featured is a powerful promo for your app. And, my app has been within Top 10 for around 2 months already. Get a group of testers together who fit into your target audience and ask them to perform some tasks in your app. Apple’s not taking any wallflowers. To have a winning product page follow these quick tips. With Checkaso and Comparative Analysis in particular, you can notice the gaps in an accessible way and fix them anytime to achieve the best results in promoting your app in both app stores. Think gorgeous website landing page or mesmerizing trailer on Youtube. Do your best here – this is where the editors get attentive and dive deeper into the topic. Of course, you can tell people what your app is all about in the description, but it’s even better to show them. You can also prompt them to voice their opinions, good and bad, out loud while they’re going through your app. Avoid repeating your app name, using singulars and plurals of the same word, category names, and the word “app.”. Track Android and iOS Featured Apps in Slack and email. A feature by Apple may turn your start-up into a well-known and profitable company, so it is wise to at least try to get featured. Apple simply wishes to provide its users with the best iPhone experience they can, and apps are a big part of that experience. Best Ways To Get Featured In The Apple App Store. This only means that Apple is seriously considering featuring your app, which is a win in itself. You’ve got your app story down. The only thing is users who come from featured pay less willingly than ones from search. Featured apps in app stores are privileged, as they get more views and, consequently, more downloads. So being featured is naturally a big deal. Once you get featured, consolidate your success with ads to smooth out the drop in installs. Such events can impact you greatly, especially on Google Play where algorithms are very attentive to app conversion, which may affect rankings. Tip: add the Support button to your app to prevent users from telling you about their painful experiences through low ratings and reviews. 1. Market Forces . These are: Same with design, you don’t need to invent something new entirely. All keywords and the description should be translated into the native language of the localization. Further, you’ll want to update your app regularly. Getting an app featured in the App Store is difficult at the best of times. Design eye-catching app screenshots that highlight the significant features of your app. The thing is that Google considers conversion rates per install, so a decrease in conversion after you get featured can turn into a disaster since the store will lower your search ranking greatly. Dive Deeper:What is App Store Optimization?Common App Store Optimization (ASO) Myths, ChallengedWhy ASO Becomes More Important every day for App Developers. These cookies do not store any personal information. All you need to do is to fill in the special Apple request form and have a bit of luck. From the users’ perspective, it looks solid. Know The Basics. After you have successfully submitted your app, you will face fiercely competitive environment in each category of the App Store. In the first quarter of 2020, the total number of installs in the App Store and on Google Play was approximately 33.6 billion. 8. Apple has designed the Today tab to look more like a curated magazine than a storefront. Then check ASO: is everything okay with text and graphic ASO? The App Store Product Page: one of our favorite topics here at App Radar. How to get an app featured on Google Play? Optimally use Social Media. Their App Store is one of the two most significant in the world. Google is just as demanding as App Store, so most advice above will work. If something goes wrong after you get featured with huge traffic volume, a part of your audience won’t overwhelm you with one-star ratings but send you messages through Support. I have asked this question in 2015 Spring and our app has been featured by App Store China in 2015 Fall. No surprise here. Pick a name that clearly communicates what your app is about. Email app_store_promotion@apple.com they will email you back this template, you can always email them this info first to speed things up (just hand type it in) also tell them why your app should be featured. This category only includes cookies that ensures basic functionalities and security features of the website. To get featured in the App Store, you’ll need to show Apple you’ve got a coherent strategy for monetisation. Learn how the App Store works To get your app on the App Store Editor’s choice list, you must understand how apps get selected as features. But don’t go adding localizations willy nilly. HOW APP STORE WORKS? Building your App with Apple’s product release in mind is … It’s not time to celebrate yet. If your app is related to the event, great — this is your chance. Close to 50% of all Americans own some version of an iPhone.